GT Purely Porsche Magazine from Unity Media

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	GT Purely Porsche reader lifestyle
	GT Purely Porsche reader profile
	GTPP readers intend to buy in the next 12 months
	GTPP favoured tyre brands are
	GTPP readers have upgraded the following on their cars
	GTPP readers stick with same brand when buying
	Advertising helps our readers make a decision when buying
	GT Purely Porsche readers and their cars
	Other readership

GT Purely Porsche reader lifestyle

88% of GT Purely Porsche readers own a separates hi-fi
71% of GT Purely Porsche readers own a digital camera
91% of GT Purely Porsche readers have internet access
62% of GT Purely Porsche readers would be prepared to spend up to £1000 on a watch
The most popular event that GT Purely Porsche readers attend are Track Days
40% of GT Purely Porsche readers spectate at motorsport events
58% of GT Purely Porsche readers take on average 2 – 3 holidays each year

GT Purely Porsche reader profile

Male
Aged 35 – 44 (35.4%)
Married/living with partner
Middle-Senior management
Earn £30 – 50k (13% earn £70 – 100k, 21.1% earn £100k+)
Reads The Times, Sunday Times
Drives Boxster, 993 or 996

GTPP readers intend to buy in the next 12 months:

GTTP favoured type brands are:

GTTP readers have upgraded the following on their cars:

GTTP readers stick with the same brand when buying:

Advertising helps our readers make a decision when buying:

GT Purley Porsche readers and their cars

69% of GT Purely Porsche readers’ main car is privately owned
46% of GT Purely Porsche readers drive up to 20,000 miles per year
39% of GT Purely Porsche readers are a 2-car household, 32% are a 3-car household
67% of GT Purely Porsche readers who are in the market to buy a new/used car will buy a Porsche
74% of GT Purely Porsche readers own a Porsche
67% of GT Purely Porsche readers own a 911
57% of GT Purely Porsche readers don’t belong to a club; of the 43% who do belong to a club, 90% belong to PCGB
36% of GT Purely Porsche readers bought new for their main car, 27% bought new when choosing their 2nd car
26% of GT Purely Porsche readers spent between £25 - 50k on their new/main car
55% of GT Purely Porsche readers spent between £10 – 20k on their second car
87% of GT Purely Porsche readers refer to car magazines when buying a new car
24% of GT Purely Porsche readers intend to change their car in the next 6 months, 31% in the next 6-12 months
37% of GT Purely Porsche readers will buy a new car, 64% will buy used
81% of GT Purely Porsche readers hand wash their car, 60% use Autoglym, 36% use Zymöl
23% of GT Purely Porsche readers visit a car accessory store every month, 29% every 2 months
51% of GT Purely Porsche readers obtain 3 – 5 insurance quotes before buying a policy
75% of GT Purely Porsche readers rate a tyre's Dry Grip, and 74% rate a tyre’s Wet Grip as very important when making a tyre purchase
88% of GT Purely Porsche readers replace their tyres once a year
51% of GT Purely Porsche readers have fitted an ICE system

Other readership

57% of GT Purely Porsche readership regularly read 911 & Porsche World
34% of GT Purely Porsche readership regularly read EVO
28% of GT Purely Porsche readership regularly read Autocar

Take a Look:
Car Accessories & Parts

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Tel: 01732 748000 | Fax: 01732 748001 | E-mail: gtpurelyporsche@unity-media.com